In response to the needs of their still growing customer base, HD Cable has this month launched a new online store with an improved design and vastly enhanced customer interface. HD Cable is continuing to thrive, even under tough economic conditions, announcing extremely promising figures for 2008, having more than tripled their turnover since 2007. They have already established themselves as the UK’s leading online HDTV connectivity retailer.

HD Cable’s website was designed to give customers highly detailed product information, close-up interactive photographs, complete order management, parcel tracking and in-depth help and a technical support library. This brand new customer-focused approach is part of the vision of a company who has won Salford’s Business of the Year 2008 and which is now the UK’s leading HDTV connectivity company. The site, www.hdcable.co.uk, was revised in direct response to research into what HD Cable’s customers really want.

"Our customers want to be reassured when buying online; they want to see our products close up and fully understand capabilities. The new site helps customers find the right connectivity solution for their needs," says managing director Chris Pinder. "Our company’s strength is built on reliability. We are successful at meeting our customers’ needs and we are still growing. We are committed to continual innovation and improvement in all our products and services; the newly revised website is the obvious next step."

Chris added: "We are in a highly competitive and growing market. Customers rightly expect a high quality item that represents good value for money. They demand an informed and professional service, from purchase to delivery, especially from an online store where buyer and seller are more distant. HD Cable products are not only of the highest quality, but we also listen to our customers. As a result, we will continue to refine our products and services to meet their needs - now and in the future."